I must admit that I’ve been feeling a little lost lately.
I completed my Cognitive Hypnotherapy training and did a couple of extra courses to qualify as a Master Practitioner.
What this means is that I have no more training to look forward to. I love learning stuff – and learning stuff I can use totally fires me up. Cognitive Hypnotherapy has been brilliant for that. I need to be learning all the time and getting new stuff to try.
I am now continuing to develop my business with a view to being able to go full time by the end of 2014.
I have been totally loving seeing clients in my therapy room which is just the most lovely space I could have hoped for. I also love that I am able to reach out to people all over the world using my Therapy Beyond Geography model. As I gain more experience I am expanding that model to cover more and more issues and it’s giving me the opportunity to reach more people which I love.
The problem is, this stuff is working a little too well. Unlike many therapies I don’t see clients for months and months. A few sessions is usually enough to set them on their way to be everything they can be.
And that’s brilliant. But it’s also a very challenging business model! How do I continue to drive in enough business to support my family? It’s possible – it’s just not easy. And whilst doing a full time job is great to allow me the freedom to build my business, it also doesn’t allow me to fully dedicate myself to building my business. So I don’t have a pipeline of clients waiting to see me and I need that to have any hope of switching to this as a full time career.
My book needs some serious PR. If I get 1 download/sale per week right now it’s a good week! I published the article in the local paper and plan to do even more to get the message out there that “Nothing Needs to be the Way it’s Always Been” There are 21 amazingly positive reviews on Amazon of my book and I know from feedback it really helps people to know what is possible. But I am nobody and there is no reason for people to read my book which is a shame because I am really passionate about reaching as many people as possible. I want everyone to know that happiness is possible.
And so as I find my day job giving me less and less of what I need, and my future plans seem awfully far away due to the challenges of getting the business model to work, I find myself floating in a big empty space feeling like progress is at a halt.
On bad days all I can see is a dark narrowing tunnel ahead of me with no hope.
On good days my world is full of possibilities.
I am very excited about my latest idea to keep me moving forward. I plan on doing a Phd! It’s something I have always wanted to do and I hope to be able to pick a topic around my Cognitive Hypnotherapy work to do it on. I have made contact with a Psychology lecturer at Dundee University and will be having a coffee with him next week. I’m hoping to open up all sorts of avenues from that conversation.
I still have many things to develop including turning my latest training on life/business coaching into a model that fits nicely into my business. The nice thing about life coaching is that it’s easy to do it online. I have a few volunteers who I will be developing and finalising my approach on over the next couple of months.
Basically what I need to do is win enough on the lottery to quit the day job and focus solely on my therapy business! What do you reckon the chances of that happening are?